I’ve been reading and reviewing indie paperbacks for some years now and read a lot of traditionally published work. I also run a small indie press, producing a handful of books by several authors each year.
Something too few self-published authors, and, to be fair, micropress publishers, fail to consider is the interior design of their books. We know covers matter, but inside that cover, a book is more than its words: its story should be set off by good interior design the way good framing sets off a picture. Established publishers know this, and they have art and layout departments dedicated to this. They know a reader, even when attracted by the blurb, will open that book, flip through it, and if the interior turns them off, they are unlikely to read it. Indie authors and little presses rarely have design expertise, but there are still simple things that can be done easily and will improve the interior appearance of a book.
I may run a very small press, but the books we produce are competing against those published by big houses, and when a customer picks up one of our books in a bookstore, I don’t want it to be the interior design that makes them put it down. I want it to look no different than the others. (If your work is avant-garde or experimental, you have good reason to want a different look. But if you’re not, then my view is why start off one step – or more – behind?)
So – what’s important?
Pick up any traditionally published book, paperback or hardback, and almost without exception the text is fully justified. Practically nothing screams ‘self-published’ to me as much as left-only justification. Any word-processing program will fully justify a manuscript, and yes, you do get some odd spacing occurring. Often those are caused by a hard return where there shouldn’t be one, and sometimes it’s because of very long words. It’s not my intent here to list all the solutions but one: google it, including in your search the WP program you’re using. The answers are out there!
Between-line spacing does depend to some extent on the genre, but generally, you’re looking for about 32 – 38 lines per page for an adult book, if every line is text. Unless there is a scene break, paragraphs should not be separated by a space!
If you decide to mark scene breaks, whether time shifts or POV changes, with a marker (and it’s not necessary: you can just use extra blank lines), you can use the conventional three (or five) asterisks. But there are other options. Consider using a symbol appropriate to the story for a POV change, as seen here. (This book has a rural, Prairie setting.)
I have seen some creative uses: different symbols for different speakers, for example, but don’t go overboard. You want a clean interior, not clutter.
First chapters start on a right-hand page. After that, well, there was a time when all chapters started on a right-hand page, even if that meant the opposing page was blank, and this convention is still used sometimes in non-fiction. But it has been abandoned in fiction by most publishers, and using it would not be my choice.
Options abound. Dropped caps are popular, and most WP programs do them.
Another popular option is the partially-bolded first line (sometimes combined with an initial dropped cap.) The text body font can be used, or the chapter heading font, if you choose to go this route.
After that first paragraph in each chapter, your indent should be five letters. Or a bit less.
This sentence was indented using the default first-line in Word, which is 1.27 cm.
This line was indented using a first-line setting of 0.4 cm
The default first-line in Word creates too large an indent, so set your WP defaults to custom settings.
Chapter headings, running headers and footers, page numbers
The placement of your chapter numbers or titles is up to you: centred or right-justified are typical. So too is the size. Many publishing houses like to start a chapter nearly half-way down the page, with the chapter title or number in a large font suitably balanced in the space above it. But not all. Your chapter heading should be in a different font, one appropriate to your genre (see the section on fonts below), and larger than your body text, and there should be three lines or more between your chapter heading and the body text. The larger your chapter heading font, the more space you need to leave between them, for a pleasing-to-the-eye balance on the page.
Usually, these have the author’s name on one page (usually the left-hand page) and the title of the book on the right-hand page, but there are other versions. A quick perusal of books on my bookshelf shows title on left and page number on the right; title on the left and chapter name on the right, and just about any other combination you can think of, including no running headers at all. This one is entirely up to you, but if you use them, keep them small, and greying them down from full black isn’t a bad idea. They are fiddly to set up (at least in Word) as they only belong in the body of the book, after the front matter, and not on the first page of Chapter One, either.
Header or footer, centred or not, your choice. Necessary, though! Convention (why?) says the first page of Chapter One may not have a page number, and if it does it is 3, 5, or 7, although I am beginning to see this abandoned by some publishing houses. Right-hand pages are odd, left-hand even.
The next big ‘self-published’ scream for me is white paper. Of the hundreds of books on my shelves, fewer than 10% published by large publishing houses use white paper, as opposed to ivory, and all but one of those are non-fiction scholarly research works. Ivory or cream paper is easier on the eye, especially but not only for older readers. You want your reader to keep reading, not put the book down from eyestrain.
Font choice is an art and a science. I won’t pretend I’m an expert: I google it, see what the recommended fonts are for genres, and then work with our authors to find one within those they like. For my own books, which are set in an analogue world similar to dark-ages Europe, with some strong Roman influences, I use ARJulian for titles, chapter headings, and first-line bolding, because it has a strong Roman feel.
Marian L Thorpe
Author of the Empire’s Legacy series.
Editor and Publisher, Arboretum Press.
Not content with two careers as a research scientist and an educator, Marian L Thorpe decided to go back to what she’d always wanted to do and be a writer. Author of the historical fantasy trilogy Empire’s Legacy, Marian also has published short stories and poetry. Her life-long interest in Roman and post-Roman European history informs her novels, while her avocations of landscape archaeology and birding provide background to her settings. As well as writing and editing professionally, Marian oversees Arboretum Press, a small publishing imprint run as a cooperative. Marian is currently writing Empire’s Reckoning, the next book in her series.
Book link: https://amzn.to/2QfvLn1
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